The project arises from the company need of adopting innovative digital systems aimed to the continuous increase of its sales strength productivity, since the technological development and the renewal of its sale strategies are considered the only road to keep a leader position in the market.

• To keep updated its own sales strength on latest trends
• To keep high the engagement level of its own employees through an employer branding process
• To lead behaviours always in line with brand strategies
• To easily organize specialization classrooms (blended strategy)